Hi! Thanks for stopping by! My name is Alison, and I opened Abide in February of 2024 as a passion project — and to fill a huge need I saw here on the Gulf Coast. It's my second business, and it reflects the thing I love to collect most: structured clothing and statement pieces. After years of friends asking where I source my favorites and how to style them, I thought it was time... and that's the foundation of the store.

Nothing brings me more joy than putting together an outfit that makes you feel and look fantastic — it's my team's and my honor to do that. Voted Alabama's Best Boutique 2025, our women's boutique in the Publix shopping center on Perdido Beach Blvd carries dresses, matching sets, gameday outfits, resort wear, swimwear, shoes, jewelry, handbags, and accessories — with new arrivals weekly. Serving Orange Beach, Gulf Shores, and Perdido Key and the rest of Lower Alabama: come see us Monday–Saturday, 10–5. Military and veterans always receive 10% off in store. Serving our more far-away community on the website 24/7! We still love to hear from you, style you, and get to know you so don't hesitate to reach out to us.

The name Abide was given to me during a sermon from my pastor; it comes from John 15:7-8. Whether you're visiting us in Orange Beach, AL, or shopping online with free shipping over $100, I pray this is a place of refuge when you're having a bad day. I pray you feel peace here, find joy in every visit, and abide well. Thanks for stopping by and supporting this small, local business🩷🤍💛

xo, ali